VALE INTERNATIONAL TAKES A FRESH LOOK AT THE ROLE OF PROCUREMEMT
- what we learned about the importance of making procurement officers your friends not your enemies.

NEW BUSINESS PRACTICES AMONG INDEPENDENT ADVERTISING AGENCIES
- An in-depth analysis of new business practices among independent advertising agencies from a six continent study carried out in March 2010. The responses from 320 offices with over 12,800 employees with some very surprising findings.

CRISIS MANAGEMENT THROUGH CREATIVITY
- powerful advertising presentation of successes in economic downturn when messages resonate with consumers’ anxiety or fear. Three decades of wide-ranging campaign analyses are documented & key principles outlined to create growth for advertisers and agencies.

AGENCIES IN THE CURRENT CRISIS"
- A survey among independent agencies on five continents to provide insights for the development of management strategies and tools during this difficult time.