Agency Selection

Successful matching of an advertiser with its agency requires a thorough understanding of the strategic role the agency is to perform and the business contributions the client expects. Costly mistakes can result from casual decisions based on gut feeling or personal references. To avoid this, we invented the proprietary tool…ValeLab.

Vale International approaches the selection process by defining the requirements for a lasting partnership: critical performance characteristics, fitting business philosophies and compatibility of individuals and corporations. These are unique for each agency/client situation and vary by assignment.

Our objective is to forge a relationship of enduring excellence, based on trust and understanding. We use all our skills to achieve this goal. We regard anything else as a waste of time and money.

If you wish to engage Vale International in searching for the right agency match, please contact us.

We're easy to reach, just click Next Steps.