Norman Vale invested 35 years of his
professional life in international management. When he left Grey in 1990 as the Managing
Director International, annual turnover was U.S. $2.0 billion in
comparison to $150 million when he began in 1974.
11 years, he was the first Director General
of the International Advertising Association
which experienced quantitative and qualitative growth during his tenure.
The IAA became a world-class organization of advertisers, agencies, media
and other marketing communications professionals.
his entire international span, Vale was "consultant" to
advertisers, agency management, heads of government, ministers,
parliamentarians, educational institutions and diverse group of
volunteers at all levels. He is a conceptualizer, strategist,
creator, implementer with insights and imagination across the most
diverse range of challenges.
Most important, Vale is a listener and business
leader with a clear understanding of results and the bottom line.
Balance that with lecturing at Columbia, Wharton,
NYU, Fordham, Northwestern, St. Johns at the graduate level and dozens of
universities throughout the world.
Vale has lived in Germany, Puerto Rico and Spain;
speaks Spanish and is comfortable in the business and social cultures of
100 plus countries.
A Managing Partner of Vale International, Jorg is
responsible for creating the "Future Empowerment" program. 40
years in international marketing communications make him one of the few
experts to understand the needs of advertisers and agencies. His expertise
covers a wide range of consumer goods, food, cosmetics, healthcare,
durables as well as general advertising, health care, media, direct
marketing and integrated services.
Jorg became a specialist in client acquisition,
agency networking and best practices through his extensive involvement in
agency selection and services for global clients. His thesis on
"International coordination of advertising agencies in Europe"
was the first academic paper of its kind and put him in touch with
leading agencies and networks; it also was a precursor to joining Grey
At Grey Jorg covered positions such as Managing
Director, European New Business Director and later EVP of Grey
International. He provided in-depth consultancy and advice on global
communication and branding to Procter & Gamble, BAT, Block Drug,
Timex, 3M, Revlon and Mars.
In addition to leading global strategies and teams,
he is dedicated to raising quality standards in national offices. He
co-authored a Grey European handbook on "Marketing and Media
Planning" and also created the Grey Academy, one of the most
recognized institutions for the training and advancement of practitioners
Apart from his native Germany, Jorg has worked on all
continents and also lived in the US, the UK, France, Switzerland and
Spain. As a result, he is multi-lingual and multi-cultural. He thrives on
challenges and has one of the best success records in the industry.
Peter is a UK chartered accountant with a career
spanning 27 years spent largely in the marketing communications sector.
He started his career working for Interpublic Inc. Conducting audits and
due diligence in 38 offices internationally within the McCann-Erickson
and Lintas networks. He joined Grey in 1991 and over the next 11 years he
gained considerable managerial experience in various operational and
group roles rising to the position of CFO Europe, Middle East &
Africa covering a region which generated revenues of $500 million.
Over the past ten years Peter has worked in a number
of other senior UK and international roles including CFO for Lowe London
and Lowe International. He also spent several years as group finance
director on the board of a LSE listed public company and devoted
considerable time to M & A activity and related fund raising as well
as on-going analyst and institutional shareholder interaction and
While working with managers of large and small
enterprises from many countries and cultures, Peter has accumulated
in-depth knowledge of M&A, raising capital, general management and
latterly e-business models. He has used that knowledge to develop growth
strategies and then executed growth plans.
Peter is currently a director of several businesses
and performs consultancy and interim management services for marketing
communications and e-commerce companies primarily through Bridgewey.com
Dirk G. Schernikau
Dirk is a lateral (business) thinker who spent 15
years in executive positions on the trading floor of Deutsche Bank, Swiss
Bank (now UBS) and ABN Amro in Germany and London. In 2007 Dirk founded
Novello Group GmbH which engages in business development and smart
financing (“refunding”) for small and mid-cap companies.
Dirk’s current focus is on electro-mobility as one of
the fastest growing global markets involving patented technologies and
new financing models. Additionally, he works directly with or for
strategic investors in the field of communications, energy, and real
estate. His engagement in real estate is a direct consequence of long
experience in capital and financial markets. Dirk’s excellent network is
one of his biggest business assets.
Dirk is the founder of the Intelligence Competence
Center AG, developer of the first and only internet job search engine. He
also served on the board of directors of a Germany-based media company
and was responsible for the last IPO before the internet bubble burst in
Furthermore, he was a professor at the University of
Applied Science in Darmstadt (Germany) for three years with focus on
financial markets and competitive intelligence.
Gunnar is a Renaissance man with in-depth experience
as an advertiser, advertising agency CEO, banker & venture capitalist
After earning his Masters in Marketing Communications
at the University of Stockholm, he spent one year on an invitational
scholarship at California State at Long Beach prior to joining Electrolux
for five years as Marketing Manager.
Gunnar moved to Grey Sweden where he spent a meteoric
20 years as Deputy Manging Director, Managing Director and Chairman of
the agency's development from a small, national agency to number one in
the country with several subsidiaries and specialist operations. He was
directly involved in the day-to-day operations on Procter & Gamble,
General Foods, Master Foods, Stafford-Miller and Volvo. Most interesting
during his Chairmanship, was his role to identify and evaluate agencies
for potential partnership in the Grey Scandinavian network.
From 1992 he served as an Executive Vice-President of
FSB, the largest Swedish retail bank in charge of Corporate
Communications that included all areas of communication as well as
Investor Relations and Public Affairs. In addition, Gunnar co-managed the
Bank's IPO on the Stockholm stock exchange raising more than $1 billion,
the majority in the US market.
Presently, Gunnar is Chairman of a vencap company
specialized in technology and service industry investments.
Cedric’s 35 year career has spanned the globe.
A marketing and communications specialist he excelled, as an
international ‘flying fireman’, in restructuring and
reengineering agencies, implementing changes in business culture,
redesigning organizational structures, formalizing and revitalizing human
resources and training programs. In short, he is an expert in advertising
His career path advanced him to positions of regional
responsibility in Europe, Asia and Latin America notably as International
Account Director with SSC&B:Lintas (now Lowe Lintas) and Regional
Client Services Director Asia-Pacific then Latin America at Grey
His business category experience has been as diverse
as laundry and household cleaning, food, retail, tobacco, personal &
hair care, alcoholic beverages, banking & finance, consumer
electronics, cosmetics and more. He has collaborated closely with premier
international companies such as Corn Products, Bristol Myers, British
American Tobacco, Henkel, Philip Morris, Philips, Procter & Gamble,
R.J. Reynolds, SmithKline Beecham, Stella Artois, Unilever, and leading
local marketing companies to help them craft strategically- oriented
A UK citizen, Cedric has lived in no less than 18
countries, so that he is fluent in English, French and Spanish with good
conversational knowledge in several more and acute sensitivity to
cultural differences and commonalities.
Vicky Cheng has 14 years
experience in International and Multicultural Advertising, and the Asian
American Community Outreach. She carried out major roles in media,
advertiser and agency for the global Chinese market.
For six years, Vicky was the Co-Director of the Business
Outreach Center, a seven-office network assisting multicultural
businesses in New York to resource technical assistance. Because of her
dedicated work, she helped to create thousand of jobs for New York State.
She also hosted the first entrepreneur-training course targeting new
media businesses in the metropolitan area. With her community outreach
capability, she also assisted Fleet Bank to successfully develop the
Asian American market.
Ms. Cheng has an in-depth understanding of marketing
tactics for both sides of Pacific Ocean for the global Chinese market.
She contributed her talents to ToTo Communication Group New York, Regal
International Advertising Inc. (DDB Needham Worldwide affiliate) Taipei,
to serve multinational clients. In addition to the traditional media, she
was also involved in new media development since the early 1990's with
Edwin Schlossberg Inc. and Sina.com.
Ms. Cheng was born in Taiwan and has lived in New
York since 1989. She received her Masters Degree from New York
University, Interactive Telecommunications Program. She is fluent in
Mandarin, Taiwanese and English.
A distinguished creative career with 40 years of
experience in international advertising, having been successively
Worldwide Creative Director for McCann-Erickson and Lintas Worldwide. He
joined the parent company, Interpublic, as Director of Creative
Barry has mastered the skill of transferring creative
concepts across countries and cultures. He is comfortable working in the
widest range of countries, too.
In addition to outstanding and sales-effective
advertising, the industry has recognized his contributions in awards,
creative jury presidencies and key speaking roles.
He served 10 years as the IAA Creative Director where
he devised and produced communications campaigns - "The Case for
Advertising" and the volunteer appeal, "Give a Kid a Hand"
- which currently run in over 200 countries and territories.
Barry was the political communications adviser to
British Prime Ministers, Edward Heath and Margaret Thatcher.
And, he is a published author.
Frederic V. Farcy
Frederic V. Farcy is CEO and Chief Technology Officer
of CarbonMedia a software and web services company that he co-founded in
New York in 1996. Under his leadership CarbonMedia averaged 1,600% growth
over five years and was selected 3 years in a row (1999, 2000 and 2001)
as one of the winners of Deloitte & Touche's NY Fast 50 program,
recognizing the 50 fastest growing companies in New York. A specialist in
database programming and design and in deployment of networking and
telecommunication solutions, Mr. Farcy also oversees CarbonMedia's
Prior to co-founding CarbonMedia, Mr. Farcy founded
Farcystems, Inc. (created in NY in 1988), a networking and
telecommunications consulting company. Organizations he has worked with
on technology issues include the French Government, Time Warner Cable,
France Telecom North America and the International Advertising Association
(IAA). He has also conducted technology consulting/implementation
missions for multinational groups such as the Banques Populaires Group
(an $80 Billion French Banking Group), Broadcast Architecture, AMFMI and
Frederic Farcy is an expert in computer security
management. He has written several white papers on the topic, has given
numerous talks and interviews pertaining to security over the Internet
and was featured with such leading media as C-NET Radio, The I-Publishing
Conference, and MicroTimes.
Mr. Farcy was born in France and has lived in New
York since 1981 (he has dual citizenship). He holds a B.S. in Math &
Computer Science from New York University.
Doug Feltman is a highly experienced CFO with
substantial operational management who has successfully navigated from
large public international advertising agencies to entrepreneurial
start-ups in cable TV, and Internet companies.
He has in-depth knowledge and hands-on work with
development and implementation of strategies to build/grow businesses and
improve bottom-line results.
Most recently, he spearheaded the successful effort
to raise $59 million of private equity for an agency to complete a
diversified services acquisition program.
Doug lived and worked in Europe, first as the senior
tax manager for a top five public accounting firm and then as Young &
Rubicam's European Financial Director. At Y & R he negotiated over 15
Later as Grey 's International CFO, he was directly
involved in over 20 international and domestic acquisitions and then
managed the integration in the new corporate culture.
Doug was awarded an MA in Accounting at Ohio State
and is a CPA.
Has been practicing law and otherwise involved in
legal-business affairs for over 42 years - ranging from private practice
to government service to international corporate lawyering ,and
counseling to teaching. He served in the U.S. Department of Justice Antitrust
Division for eight years in a series of senior positions.
His unique international experience was acquired as
Senior V-P and General Counsel, Hertz Corporation with responsibility for
all aspects of legal (advertising, licensing and public affairs) and the
conduct of governmental relations worldwide. (1972-1986). Irv joined the
GAF Corporation as Sr. V-P, Secretary and General Counsel and Board
Member. After leaving GAF in 1991, he remained a Member of the Board
Following initial retirement from active practice, he
was co-director of the NYU School of |Law on Corporate Lawyering;
developed and taught courses at Cardozo School of Law and the University
of Pennsylvania School of Law. He is co-author of Corporate Legal
Departments, 3d. Ed.
Irv is of counsel to the N.Y. law firm of Pryor
Cashman Sherman & Flynn as well as a television commentator on
current legal events
Lawrence J. Levy
Larry Levy is currently an advertising/branding
consultant, drawing on 15 years of experience as VP Corporate Marketing
and Communications at JP Morgan Chase, preceded by extensive advertising
agency experience in Account Management and Media.
At JP MorganChase, Larry was responsible for worldwide
corporate branding, including two successful repositionings of the Bank,
the first following the merger of Chase and Chemical in 1995, and the
second after the Chase/JP Morgan merger.
As Chase's Director of Corporate Advertising, Larry
managed a 10-person department responsible for the development and
execution of the Bank's worldwide advertising. During Larry's tenure,
Chase's ad budget rose from $20 million to over $100 million, while
annual earnings rose from $300 million to over $4 billion.
Prior to Chase, Larry served as VP Management
Supervisor at Grey Advertising, where he specialized in package goods,
managing such brands as Kool-Aid and Post Cereals (Kraft/General Foods),
and Wonder Bread and Morton Frozen Foods (ITT Continental Baking). His
accomplishments also included four successful new product introductions.
Larry is on the Board of Directors of two major trade
organizations - the International Advertising Association (where he
serves as Treasurer) and the Financial Communications Society (past
Elaine Mancini, Ph.D.
Elaine Mancini, Ph.D. has extensive experience in
image campaigns, issue management, public relations and public affairs
for countries, associations, foundations, and corporations. She has
developed marketing communications plans, handled crisis communications,
launched new products, achieved massive publicity, written white papers,
conducted media training, and managed multi-country programs.
Dr. Mancini has represented many foreign companies
and governments, including Indonesia, Malaysia, the People's Republic of
China, Jamaica, Greece, the Czech Republic, Switzerland, Taiwan, Romania,
She earned her Ph.D. from New York University and
received the Key, Pin and Scroll Award as Outstanding Female Graduate in
the Graduate School of Arts and Sciences. As a Fulbright scholar, she
taught at the University of Bologna in Italy. She has worked for extended
periods in Rome and Vienna as well.
Ms. Mancini was named Woman of the Year 1999 by the
American Biographical Institute. She is listed in 2000 Outstanding
Intellectuals of the 20th Century, International Who's Who of
Professional and Business Women, Dictionary of International Biographies,
and 1000 Leaders of World Influence. She serves on the 20th Congressional
District's International Trade Advisory Committee led by the Honorable
Benjamin A. Gilman, Chairman of the House of Representatives' Committee
on International Relations.
A well-established, well-known and distinguished
marketing communications professional in Scandinavia and his home country
of Denmark, Donald has over 40 years of experience.
He has worked for leading advertising agencies -
first a national Danish agency, later as Deputy Managing Director of FCB
and then Donald established his own agency in 1980 reaching #10 in the
market. Finally, the office joined the Euro RSCG International network.
He has in-depth involvement with all communications
disciplines and specialized in large clients within Scandinavia and
international markets. Donald's strength is the examination and
evaluation of problems/opportunities and then conversion to effective
strategies and implementation.
A consummate educator, too, he is the head master of
the IAA Diploma program training the next generation of marketing
professionals and the President of the IAA Denmark Chapter. Donald is
also Chairman of the advisory board of the Danish Marketing Association.
All of that underpinned by degrees In marketing and organization from the
Copenhagen Business School.
Nkechi has a special affinity to the African
continent and an urgent desire to help make it a better and competitive
society in our global economy. She specializes in Conflict Resolution,
Africa in World Affairs and Diplomatic Negotiations.
She is a results-oriented professional who has
acquired excellent track records in research work relating to
ECOWAS/ECOMOG in Conflict Prevention in Africa and Political
Socialization of Women in Africa. Her International background as a
naturalized American citizen of Nigerian origin enables her to
communicate effectively cross-culturally on a wide array of issues.
Nkechi's diversified experiences make her an
important member of Vale international because she has the capacity to
collaborate with a wide range of people from diverse settings who care
about countering the real-life effects of our emerging world problems.
She has a BA from Lehman College, CUNY in Political
Science and earned a Master of Arts from City College in International
Eugene Secunda, Ph.D.
Eugene Secunda, Ph.D. is a consultant and educator
with 37 years of experience in virtually every aspect of marketing
communications in U.S. and throughout the world.
He is now a Professor of Marketing and Media Studies
at New York University. Prior to assuming to this post, Dr. Secunda
served as Director of Corporate Communications of Central European Media
Enterprises Ltd. (CME). He was a key member of the management team that launched
and operated eight privately owned national television stations reaching
100 million people throughout Central and Eastern Europe.
Dr. Secunda was President of Barnum/Secunda
Associates, a New York-based marketing communications agency specializing
in the health care and new electronic technologies industries prior to
his consulting and academic associations. During this time, he played a
strategic role in the launch and operations of a number of global
syndicated television, cable TV and pay-per-view companies.
Earlier, he was a Senior Vice President and Director
of N.W. International's corporate advertising and public relations
division, supervising offices throughout the U.S. and Europe. Before
joining N.W. Ayer, he was a Senior Vice President and Founder/Director of
J. Walter Thompson's Entertainment Division. This division provided
advertising and related marketing communications services to a wide array
of mass media, entertainment and leisure industry clients, including 20th
Century Fox Film Corporation.
For more than 20 years, Markus has been on the
cutting edge of marketing with an in-depth range of experience from brand
management to publishing to consulting to entrepreneurship.
As an advertiser he acquired unique perspectives
during his years at Kraft Jacobs Suchard (now Kraft Foods) and Group
Danone in a senior marketing role handling those companies' largest
brands, nationally and internationally. That foundation enabled him to
hone his skills in his dramatic career trajectory.
From 1996, Markus has been managing two well known
consulting firms that specialize in marketing communications. In both
entities he was a founder and managing partner. The client list is first
class with diverse assignments from Deutsche Bank, Microsoft, Siemens,
Tui, Twentieth Century Fox and more. He pioneered several
interdisciplinary approaches which have been successfully implemented for
the clients. In recent years Markus became a communication and media
consultant with a unique approach to analyzing advertisers' media
strategies, plans and buying implementation.
Currently resident in Munich, Markus holds a Business
Administration Degree with first-class honours. He is a regular author in
several marketing and advertising journals and comfortable working in
English & German.